The wife and I made a mad dash to the local Publix to pick up some tortilla shells for Alton Brown’s Enchilada Lasagna Recipe when we ran into a friend of hers.
Niceties were exchanged and then he made a point to state that “I don’t usually go to this Publix”
This was not an admonishment of the Publix brand mind you, because he then proceeded to name the location he would usually stop by. At this we noted that we had recently popped in that location and found their selection to be vastly superior to the store who’s exit we were blocking. In fact I had notified a friend the night before that the location with the better selection had carried Zapps Chips, a brand I knew she would go out of her way to obtain.
Now the size of these stores were roughly the same. I wouldn’t doubt that the quantity of their contents were somewhat similar. However, this store had decided to homogenize and lose some of the quirks that at least two other Publix brand stores had embraced. Leading my wife’s friend to state “Take away the green and you might as well be shopping at Win-Dixie”
When your brand does a good job of standing out it is noticed by the consumer, but take to heart that they will also notice when you slink back into the crowd.