* The following is me hashing out the script for a short video I hope to record soon. I have decided to post it here to solicit some feedback before I film. *
Welcome to Living Word to Mouth; today I hope to explain something that can be very useful to your business by using a tool you’re probably already familiar with.
Imagine you’re a restaurateur at a time when handheld menus are just beginning to arrive on the scene (stay with me here). You see that your competition uses them and you are hearing quite the buzz from your patrons about them, so you decide to call the local printer and have some excellent menus created for your business; the best-looking ones in town. The next day you open the doors to your restaurant and proudly proclaim that you have new menus. Your patrons get excited and can’t wait to see them – “about time!” they said, “so, where are they?” “Well,” you explain, “they are just gorgeous, you’ll love them, I’ve got them locked up in my office right now!” What success! Your patrons are so excited to see your menus! They come in every day and ask about them more and more – it’s thrilling to keep track of how many people want to see them… but you keep them locked in your office growing dust.
This may seem ridiculous, but this is exactly the way many business owners utilize their Facebook fan pages.
When a person becomes a fan of your business on Facebook, they are publicly stating to all of their friends, coworkers, and family that they trust your services, enjoy your food, and would like to be engaged in what new and exciting events you have to offer. If all you ever do is marvel at the number of fans you have without updating them on what is happening with your business, you’re just like a restaurateur sitting on a stack of dusty menus.
In our next video we will look at what kind of content you can use to give your Facebook fans what they are looking for.