I don’t want to be a Community Manager…
… I want to connect people
I don’t want to be a Social Media Douchebag…
… I want to share the toy’s I love with others
I don’t want to create ARG’s…
… I want to offer people lives outside their own
I don’t want to be a Transmedia Artist…
… I want to build worlds
I don’t want to be a Father
… I want to inspire a young mind
I don’t want to settle down
… I want to shake things up
I don’t want to work for you
… I want to create for you
I don’t want to evangelize
… I want to listen
I don’t want to make sense
… I want to be expressed
July 29th, 2010
What I want
May 20th, 2010
Neighbor or CURRENT RESIDENT?
This fall we bought a new house in Capital Heights directly beside a large, beautiful old brick church.
When we moved in we were sure that within a few days someone would notice the new life in the house and come knocking, and maybe, if we were lucky – if we were really, really lucky – drop off some baked goods. At the very least we expected an invitation to a potluck dinner or just a “welcome to the neighborhood!” greeting. Days fell to weeks which gave-way to months with no contact. We chalked it up to the fact that maybe it was an older congregation and door-knocking, even to a next door neighbor, was just not something they had the energy to do.
We were content with an occasional wave from the guy who handles their grounds.
Until one day, in our mail, I noticed a seemingly-generic religious newsletter. It was innocuous enough and boldly addressed to CURRENT RESIDENT. I imagined that some mega-church in town had decided to do a direct mail campaign and we were caught in the radius of their shotgun blast of recipients; however, upon further inspection I discovered that it was from none other than the church with which we share a fence.
Mind you, we are already happy with our current church and even a knock on the door wouldn’t change that, but if our interaction with our neighboring church had been even remotely more pleasant with even the most basic modicum of consideration, we would have been happy to refer our neighborhood friends to them, or at the very least tell them what wonderful, friendly people are in their congregation.
What does your interaction with your current and potential customers communicate?
Are you treating them like a neighbor… or a CURRENT RESIDENT?
May 19th, 2010
Facebook Tip: Tagging
May 12th, 2010
Cultivation is key
Since starting this blog I have collected quite a collection of drafts of potential posts……and that is ok!
I have realized that the a harvest ideas comes from cultivation, not mass production.
Much in the way anyone can grab an herb off the shelf at a grocery store and give it light and water, anyone can be handed an idea in their 9 to 5 and run with it.
If you decide to load up your wagon, establish a new homestead and cultivate the land, a harvest will follow.
May 4th, 2010
Publix Opinion
The wife and I made a mad dash to the local Publix to pick up some tortilla shells for Alton Brown’s Enchilada Lasagna Recipe when we ran into a friend of hers. 
Niceties were exchanged and then he made a point to state that “I don’t usually go to this Publix”
This was not an admonishment of the Publix brand mind you, because he then proceeded to name the location he would usually stop by. At this we noted that we had recently popped in that location and found their selection to be vastly superior to the store who’s exit we were blocking. In fact I had notified a friend the night before that the location with the better selection had carried Zapps Chips, a brand I knew she would go out of her way to obtain.
Now the size of these stores were roughly the same. I wouldn’t doubt that the quantity of their contents were somewhat similar. However, this store had decided to homogenize and lose some of the quirks that at least two other Publix brand stores had embraced. Leading my wife’s friend to state “Take away the green and you might as well be shopping at Win-Dixie”
When your brand does a good job of standing out it is noticed by the consumer, but take to heart that they will also notice when you slink back into the crowd.
April 7th, 2010
Facebook Fan Pages: The Menu Metaphor
* The following is me hashing out the script for a short video I hope to record soon. I have decided to post it here to solicit some feedback before I film. *
Welcome to Living Word to Mouth; today I hope to explain something that can be very useful to your business by using a tool you’re probably already familiar with.
Imagine you’re a restaurateur at a time when handheld menus are just beginning to arrive on the scene (stay with me here). You see that your competition uses them and you are hearing quite the buzz from your patrons about them, so you decide to call the local printer and have some excellent menus created for your business; the best-looking ones in town. The next day you open the doors to your restaurant and proudly proclaim that you have new menus. Your patrons get excited and can’t wait to see them – “about time!” they said, “so, where are they?” “Well,” you explain, “they are just gorgeous, you’ll love them, I’ve got them locked up in my office right now!” What success! Your patrons are so excited to see your menus! They come in every day and ask about them more and more – it’s thrilling to keep track of how many people want to see them… but you keep them locked in your office growing dust.
This may seem ridiculous, but this is exactly the way many business owners utilize their Facebook fan pages.
When a person becomes a fan of your business on Facebook, they are publicly stating to all of their friends, coworkers, and family that they trust your services, enjoy your food, and would like to be engaged in what new and exciting events you have to offer. If all you ever do is marvel at the number of fans you have without updating them on what is happening with your business, you’re just like a restaurateur sitting on a stack of dusty menus.
In our next video we will look at what kind of content you can use to give your Facebook fans what they are looking for.
April 1st, 2010
El Rey Change
Once we saw the announcement on El Rey Burrito Lounge ’s Facebook Post.
We strove to get to the bottom of this!
Our crack reporting skills has turned up the following Press Release
We will keep you updated as this story unfolds.
Big thanks to El Rey Burrito Lounge for letting us make a fake logo and press release for their April Fools post!
I guess we will have to go elsewhere for our fondue fix!
But for serious go by and check out their new Menu